Strategic Management plant Essay Example | Topics and Well Written Essays - 3000 words

Strategic Management plant - Essay Example The opportunities that are available to the firm are that of growth and government support. Threats that the company is facing include pirate attacks, weak economy, and environmental pressure groups. In this report we have suggested three long term objectives for the company. First long term objective is to lower operating expenses to 1500 million Euros by year 5. The second long term objective is to increase revenue by 20 percent by the end of year 5. The third long term objective is to reduce environmental pollution by decreasing the use of environmentally dangerous fuel by 20 percent by year 5. By using the tools like Grand Strategy Selection Matrix and the Model of Grand Strategy Clusters we have reached a conclusion that concentric diversification strategy should be adopted by Hapag-Lloyd because of the large size of the firm and its relative position in the market. The key success factor for the company is to lower its operational cost. The whole industry is facing this problem and it is important for the company to solve this issue in order to maintain its competitive position. Another key success factor is to enter in similar businesses like air cargo services in order to achieve concentric diversification. ... Both the companies operated during the World Wars too and this shows the rich history of the company. It can therefore be safely concluded that the foundations of the shipping giant Hapag-Lloyd is quite strong. The size and stature of the company can be deduced by the fact that it is currently the fifth largest shipping firm in the world (Taylor, 2010). Hapag-Lloyd has offices in around 114 countries which show the extent of their business. The services offered by the company are aimed at providing ultimate customer satisfaction. The internal company structure is vertical with a board controlling all decision making. All international offices follow a standardized plan designed in the Hamburg headquarters. Although some levy is also given to the foreign offices so that they can adapt to the local environment. Hapag-Lloyd mainly targets high end customers who are willing to pay high prices for quality services. Currently the company is facing problems from the Somalia pirates who are looting and hijacking ships in Arabian and Indian oceans. Hapag-Lloyd is also facing pressure from environmental groups to reduce sea pollution. The industry in general is constantly searching to find environmental friendly ways to reduce pollution and preserve natural habitat. Increasing fuel prices is also affecting the shipping industry. Vision Statement The company does not have a vision statement currently. I would suggest the following vision statement, â€Å"Satisfaction of global clients by providing, safe, superior and quick services in an environmental friendly manner†. This vision statement broadly speaks to the external world about the business of the company. The mention of the word ‘global’

Structural analysing Essay Example | Topics and Well Written Essays - 1750 words

Structural analysing - Essay Example Today, an SEM has become an indispensible instrument for any R&D or production set up dealing with advanced materials science. In the subsequent sections interaction of electrons with matter, basic principles of electron microscopy, architecture and working of scanning electron microscope, different attachments to an SEM and applications of SEM in materials science will be discussed in brief with special emphasis on specifications of a modern SEM. Interaction of Electrons with Matter Electrons as a probe are extremely versatile as they generate a wide range of signals which can be detected and processed to get useful and meaningful insight about surface topography, microstructure, microchemistry and micro-texture of the material being probed. Different kinds of signal generated as a result of interaction of electron probe are shown in Fig. 1 [1]. Fig. 1: Schematic Drawing Showing Electron – Matter Interaction When thickness of the specimen is less than ~ 100 nm only then the i ncident electron beam is able be pass through it and generate different kind of transmitted signals. However, the transmitted signals are relevant for Transmission Electron Microscope (TEM) and not for Scanning Electron Microscope (SEM); therefore, we will not discuss about transmitted signals here. Among the reflected signals secondary electrons (SE) and Back Scattered Electrons (BSE) are relevant for SEM for imaging and characteristic X-rays are useful for chemical analysis in SEM. Besides, BSE is also useful in micro-texture analysis using Electron Back Scattered Diffraction (EBSD) attachment. Therefore, we will limit our focus to these signals only. Secondary Electrons (SE) These are low energy electrons (less than 50 eV) generated after the incident beam hits the substrate. Back Scattered Electrons (BSE) These are high energy electrons (more than 50 eV up to beam energy) generated after the incident beam hits the substrate. Characteristic X-Rays When electron beam strikes the s pecimen, it knocks out the inner shell electrons and the vacancy thus created is immediately filled by an electron from higher shells. This electronic transition leads to generation of X-rays which are characteristics of the element. Thus these X-rays can be used for micro-chemical analysis using Energy Dispersive Spectroscopy (EDS) and / or Wavelength Dispersive Spectroscopy (WDS). Basic Architecture of SEM Basic architecture of an SEM is presented in Fig. 2 [2]. It is a column always under vacuum consisting of different subcomponents. It consists of an electron gun or electron source. This can be different types, which will be discussed afterwards. This is followed by condenser lenses to focus the beam. There are apertures in the path to allow only and an aperture to allow only the useful (central) portion of the beam to the subsequent stages. The focused beam is double scanned and made to pass through an aperture to fall onto the specimen. The beam is scanned over the specimen in a raster and the generated signals – secondary or back scattered electrons are collected, amplified and again scanned in a raster onto a CRT screen in synchronized manner. Thus image is formed pixel by pixel. The magnification is ratio of